Brand guidelines · v0.1 · Sep 2026
masterkey.co.in brand
The identity system for masterkey.co.in — logo, colour, type and stationery, and how to use them together.
About the name. In terms of versatility and expertise, it symbolizes a tool that unlocks potential.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “m” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14494ERGB 20, 73, 78#0D3033RGB 13, 48, 51#D17A4ARGB 209, 122, 74#13322FRGB 19, 50, 47#F2EFE8RGB 242, 239, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxUnlock Your PotentialH2 · 36pxUnlock Your PotentialH3 · 24pxUnlock Your PotentialBody · 17pxUnlock Your PotentialCaption · 13pxUnlock Your PotentialLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@masterkey.co.in
www.masterkey.co.in
Founding Team
masterkey.co.in
hello@masterkey.co.in · www.masterkey.co.in
www.masterkey.co.in
Explorations
Alternative wordmark directions considered for masterkey.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.